Electronic Arts Inc. and the BMW Group have debuted the all-new BMW M5 in Need for Speed™ Payback, the action driving blockbuster releasing this holiday. This marks the first time BMW has revealed a car through a videogame partnership, unveiling the new in-game BMW M5 at Gamescom, Europe’s biggest trade fair for interactive games and entertainment. Need for Speed Payback players will be among the first to experience the new M xDrive all-wheel drive as they tear through the city streets and diverse landscape of Fortune Valley this Fall.
“The new BMW M5 is a stunning car,” said Marcus Nilsson, Executive Producer at Ghost Games. “With immense power combined with gorgeous design, our players are going to love getting behind the wheel of the new M5. Whether it’s pulling off intense heist missions, or outrunning cops in epic pursuits or just cruising the open world, this car embodies performance, speed and desire, making it one of the pinnacle rides in Need for Speed Payback.”
“Young, enthusiastic and 100% devoted to their passion: This is not only true for BMW M fans but also for millions of gamers around the globe, who love Need for Speed. BMW is joy and excitement for cars, whether it is in real life or digital,” said Hildegard Wortmann, Senior Vice President Brand BMW. “With this cooperation BMW can reach out to a new audience that is truly digital. Millions of gamers now experience the thrilling new BMW M5, an absolute dream car, even before it actually hits the road. This is a perfect example of a fruitful cooperation in modern marketing with benefits for everyone and a new milestone after the BMW M2’s debut in 2015’s Need for Speed.”
Need for Speed, one of the world’s bestselling video game franchises, returns with a vengeance in Need for Speed Payback. Drive as three distinct characters united by a common goal: revenge at any cost. Craft unique rides with deeper performance and visual customization than ever before. Get on a roll and win big with risk-versus-reward gameplay. The return of intense cop chases also means the stakes have never been higher. From insane heist missions to devastating car battles to jaw dropping set pieces, Need for Speed Payback delivers an edge-of-your-seat, action-driving fantasy.
Need for Speed Payback will be available worldwide on November 10th for Xbox One, PlayStation®4, and Origin™ for PC. Need for Speed Payback Deluxe Edition owners will get their three-day early access starting Tuesday, November 7th. Players can also get into the action before launch through EA Access and Origin Access, where members can play for up to 10 hours starting Thursday, November 2nd with the EA Access and Origin Access Play First Trial.