If you’ve ever fancied playing under the guise of a Bernard Matthews-type entrepreneur then California developers Auxbrain may have the game for you. Egg Inc is a mobile clicker game that is, like most mobile games, feverishly addictive and surprisingly technically sound.
Simply put, there is no story-line in this mobile game. Unless you invent one, which is always an option. Maybe your Matthews protege himself, making your way to feather-covered domination of the bird market. Or like the game suggests, you could possibly be farming futuristic eggs with global implications on health and poverty in a clandestine operation in the middle of the Norfolk broads. That would explain the drones anyway (we’ll get to the drones later). Anyway, you start with a farm, a chicken coop and a distribution centre. It’s Farmville without 80% percent of the farm. Just the birds.
Throw in a heavy dose of rampant capitalism – the main aim is to make as much money as possible, reaching well past trillions and trillions – and you have the fundamentals of Egg Inc. It’s like Gordon Gecko meets Chicken Run.
Being a clicker game, the main objective of Egg Inc’s gameplay is the main red chicken button. When pressed, chickens are released forth and thus, money is made from their produce. Money is then spent on either laboratory research which improves the worth of the produce, increases the speed at which the produced is delivered, increasing the size of your distribution fleet etc.
Construction is also imperative in order to further develop your farm’s efficiency and profitability. Bigger spaces to house more chickens, bigger trucks to transport the produce, more grain silos so your farm can work unaided for longer. The build and upgrade system is actually quite varied, though there is no actual gameplay involved in the process of it. Just clicking, which of course grows tired after a while.
There is an inclusion of drones that occasionally fly over your faming enterprise. Clicking on the drones causes them to fall from the sky and money is rewarded for their destruction. Why Auxbrain included this is unknown, and its a bizarre addition to the gameplay.
The game is fun to start, yet when the grind starts to slow – the shallowness of the game sets in. Up until the slow grind, micro-transactions seem unnecessary – yet when gameplay slows and your chickens are not making enough money they soon become more appealing.
Micro-transactions come only in the form of boosters too. None of them really improve the enjoyment of the game. Simply, they’re a way to make the game progress quicker. There’s nothing wrong with that, but the game lacks an end goal to your money-making – eventually the gameplay looses focus as there is a lack of emphasis on goal-orientation.
For a mobile game and for the nature of its simplicity, the game actually looks quite good. It boasts a colourful landscape, clean in its 3D lines.
There’s not much going on technically, but from the movement of the chickens, to the different shapes and colours of the barnes, warehouses and other areas that your chickens inhabit, the game maintains decent looking visuals.
Aside from occasional obligatory sound effects – chickens clucking, trucks sounding their horns – there is one musical track played on a loop throughout the game.
It’s cheery enough, like a backing track to a pre-schools karaoke CD, albeit terribly repetative. Luckily enough, the mute function of an iPhone is a palms stretch away.
To begin with, Egg Inc will use more of your battery than any dating app or even social media. This soon subsides after a day or two. When the grind sets in, the game can soon be forgotten and cast to the trash can as soon as it makes room for your favourite Snapchat screenshots.
Admittedly, during its first few hours the game is a great time-killer. It’ll keep you busy and might even make you spend a little money on it.
Auxbrain have some decent ideas with Egg Inc. It’s a clicker game existing amongst heavily advertised lite-RPG and Byzantine Empire-time RTS games.
But once the addiction of its initial premise wears away, it is shown to be a somewhat shallow experience as it longevity mirrors the quality of life of the battery farmed chickens that the game gets you to profit from.
- Story – 40%
- Gameplay – 50%
- Graphics – 60%
- Sound – 40%
- Replayability – 60%
Final Verdict – 50%